Verkada $5+ Million Mega-Deal for Small North Carolina County School District
Verkada has won a mega-deal with a small school district, bundling all of Verkada's 5 product categories at strong profit margins, with an emerging direct sales partner, and even setting up the district as a marketing vehicle to sell to more schools.
Inside this note, we examine the details of the win and what this shows about Verkada's game plan to lock school districts into a high-profit decade-long win for Verkada.
Verkada has a history of aggressive, ethically and legally questionable marketing practices with schools:
- Spam: Verkada Sends 10,000+ Unsolicited Emails to 23 School Districts
- "Operations At Verkada" False Marketing
- "DO NOT CONTACT" My Girlfriend, Says School Integrator to Verkada
This is a strong example of how those tactics are paying off.