"Demand Has Shrunk Severely": RaySharp's Financial Problems Analyzed (Q2 2023)

***** *** ******************** ***** * ***** ***, ******* ** **** ***** ** Hanwha, ******, *****, *** *****, *** company's ******* ** ********* ************* **** the ******* ********* *********** ******.

** **** ****, **** ******** ********'* latest ********* *******, *** *** *** struggles, *** *** ** ** ********.

RaySharp **********

********** * *** ***** **** ~$**** in ******* **** **** ******* ** selling ** *** *** ************, *.*.*****(******* ********) ***** ************ *****,****'*,******, ***. ***** ******** ** * PRC **** **** **** ****** ** Shenzhen** ****,** ***** *** ************ ******** (**%) of *** ***** ******* *** ***.

Executive *******

********'* ***** ***** ******** **% ** Q2 ** *** **** ******** *** sales ** *** *** ************ ****** "severely".

******** ****** *** **** *******: ***** people ******** *** ******* **-****** *** direct *********** **** ** ******** ****** with ***** *** ****** ****** (*.*. Amazon*****/****,****** ****, ***.)

******** **** ** ** ******** ** growing ***** ** ************ *** ****** to ********** *** ** *** ****** on ****** *******. **** ** *** most ****** ******* ** ******** ** far ********* *** ********* *****.

** ******* *** ***** **** *** box ********* ** ******** ** ********** and **** ******** **** ******** ****** it *** **** ******** *** **** OEM ***** ********. ***** ******** ** RaySharp, *** ******* ***** ** *** / **** ************* *** ****** ******* its ******* ** **** ** ************ video ************ *************, ** ***** ********* increasingly **** ** ***-*** *************.

Revenue ***** **%, ******* **

********'* ** **** ***** ******* **% to ~$*** ***, *** ********* ********* *******:

********'* ******* **** ****** **% ****** to *** ************ ** *** *** and * ***** ********** ** ***** to *** *** ************, ***** *** lower-margin, ** ****.

Big *** "****** *** ****** ********"

"****** *** ****** ********" *** *** cameras ** *** *** ******, ******** said ** ********** ** ******** *&*:

[********'*] ******** ******** **** **mainly ***** ** ******* *****, with a low proportion of online sales. Since the outbreak of the epidemic, offline consumer sales have been affected, and demand *** ****** ********, resulting in a downward trend for the company's consumer products.

消费类客户 群主要以线下销售为主，线上比例较低。自从疫情爆发之后， 消费类线下销售受到影响，需求萎缩比较严重，导致公司消 费类产品呈下滑的趋势。 [******** *****]

****, **** ** *** **** ******* publicly ******* ** ******** ***** ********* sales ** ***. ******** ********** ************ *** ********* *** *** **** Q1 ******* ***** ** ******* ****** on ***** ** *****.

Hurt ** ******** ******, ** **** ***** ***********

******** **** *** ******** "******* ******'* shopping ******" *** ** **** ** "difficult ** *******" ****** *** *** box *********** ********* (**** *****) "***** on ******":

*** ******** ***changed ******'* ******** ****** from offline shopping to online shopping, causing sales to increase online and decline offline. Affected by this, the company's sales also declined accordingly [...] If ********'* ********* ********* ** *** **** ****** *********** and focus on online, it will ** ********* ** ******* *****.

公司的客户群以线下销售为主。疫情改变了人们的购物习惯，从线下购物转为线上购物，导致销售额线上增长、线下下滑。受此影响，公司销售额也相应下滑 [...] 如果公司客户不作政策调整，把重点放在线上，销售情况很难改善 [******** *****]

********'* *** *** ***** **** **** harmed ** ** ******** ****** "********* to ***** *** ******" ** ******* their *** ***** ** ******* (另外，近几年互联网发展迅速，美国的部分互联网巨头参与竞争抢占了市场), RaySharp ****, ******* ********** ****** - but ******* *********** - ***** **** Amazon's*****/************ ****.

Pushing ******-****** *********** *****

** ******** ** **** *****, ******** says ** ** ******* ***** ** distributors *** ** *** ****** ** selling ** *** *** ******, ******** this ******* ** *** ********* *** having ****** ***** ******* (但是专业类产品在增长，所以毛利 率呈上升趋势).

******** ********* ***** ********* ** *** "professional" ******** (专业类), ****** ***** ****** sell ** *********** ***, ** ****, depend ** *******-***** ***** ** *.*. schools, *********, *** ****, ********* **** negatively ** ******* ********* ** *** "consumer" (消费类) ******** **** ***** *** Lorex.

******** *** *** ***** ******* ******* about **** ******. **** ******** ** 2023 ** ****** ******* *** ********, and ** ***** ****** *** *** distributor ***** **** ** **% ** its ********'* ***** ** *******, ****** than ********'* **-***** ******* ** **%, indicating **** ****** ** ***** ** an ***** *****.

********'* *** *** *** ********* ************'* *************** ******** ******'*******, *** ** **** ****** *******.

Declining ******* *****

********'* ******* *** **** ******** ********* since ****:

*******, *** ****'* **** ******* *** in **** ** ****** **** *** / $**** **.

No ****** ***** ********

************* ********* * *********** **** ******, ** ****, ******** *** ******* providing ********* ******* ** *** *********** of **** ***********. ** ******** ******** sales ** ****** ***** *******, ***** RaySharp's ******* ** ******* ********** *** the *********** ******* ** *****.

Hanwha ***** *******

******** ***** **** ******* ** ******, with ** ** ******* ** *** last ** ****** **** *******.

Profit **** ********

********'* ** **** ******* **** **%, which ** ********** ** *** ************ of *** *** ******* *** ** dollar, *** ****** ***** ******* ** its *****-****** ***** ** *** *** distributors ****. **** **** ******** * recent ****** **** *** ****** ** Q2 ****:

******** ******* **** *** "***** ****** margin ** ** ** ****** *****" (所以毛利 率呈上升趋势) ****** **** *** ***** profit **** *% ** **% ** of ** ****.

Stock ***********

********'* ***** ** ** **% ***** it ******** ***** *******, ********** *********** about *** ****** ****. *******, *******, the ***** ******* **** **** * third ***** ******* ***:

******** ****** ** ***** *.** ***** and *** ********, ******-****** *** * firm **** ********** ****** ******* ********. (On *******, *** ******** ***** ******** where ******** ** ****** ****** ** about*** ********.)

Tricky **********

*** **** ******** ** ******* ******** can ************ ********** **** *** *** box-dependent ***** ** * **** *********** one. *******, **** **** ** ***** since ******** *** ******* ** **** segment ******* ***** ****, **** *** ********** ********** **% of ******* ** **** *****. ******** also *** ****** *********** **** *** in *** ****** *** **** ***-*** box ************.